Ubisoft profits in 2012, 'core gamers' drive rise in sales<\/a><\/div>\n![\"\"](\"http:\/\/images0-focus-opensocial.googleusercontent.com\/gadgets\/proxy?container=focus&gadget=a&resize_h=100&url=http%3A%2F%2Fwww.blogcdn.com%2Fwww.joystiq.com%2Fmedia%2F2012%2F05%2Fubi.jpg\" "\\"\\"")
<\/a><\/div>\n
<\/a><\/div>\nUbisoft ended the 2012 financial year on the up, reporting a gross profit of \u20ac718 million ($917 million) and sales up 2.1 percent to \u20ac1 billion ($1.4 billion) year-over-year, according to its financia…<\/div>\n<\/div>\n
This was posted on Google+…<\/a><\/div>\nRelated Awesome<\/H4>
Related Awesome<\/H4>- How to Save the Wii U, in 3 Simple Steps<\/a><\/li>\n
- ‘Gridlee’ App is Really MAME in Disguise<\/a><\/li>\n
- Legend of Zelda Nursery Awaits Luckiest Baby Boy Ever Born<\/a><\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"
Both THQ and Ubisoft have now learned a valuable lesson: The casual market may be good for a quick infusion of cash and a high initial ROI on a product, but in the long run it's the core gamers who will be carrying your bottom line across console generations. Ubisoft profits in 2012, 'core gamers' […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[65,4,3],"tags":[306,45,376,375],"jetpack_publicize_connections":[],"yoast_head":"\n
Never Forget Your True Audience - Paper Awesome<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Never Forget Your True Audience - Paper Awesome\" \/>\n<meta property=\"og:description\" content=\"Both THQ and Ubisoft have now learned a valuable lesson: The casual market may be good for a quick infusion of cash and a high initial ROI on a product, but in the long run it's the core gamers who will be carrying your bottom line across console generations. Ubisoft profits in 2012, 'core gamers' […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/\" \/>\n<meta property=\"og:site_name\" content=\"Paper Awesome\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PaperAwesome\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-16T14:16:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-06-16T06:22:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/images0-focus-opensocial.googleusercontent.com\/gadgets\/proxy?container=focus&gadget=a&resize_h=100&url=http%3A%2F%2Fwww.blogcdn.com%2Fwww.joystiq.com%2Fmedia%2F2012%2F05%2Fubi.jpg\" \/>\n<meta name=\"author\" content=\"Mike DeVine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pixelSHREDDER\" \/>\n<meta name=\"twitter:site\" content=\"@PaperAwesome\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike DeVine\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/\",\"url\":\"https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/\",\"name\":\"Never Forget Your True Audience - Paper Awesome\",\"isPartOf\":{\"@id\":\"https:\/\/pixel-shredder.com\/blog\/#website\"},\"datePublished\":\"2012-05-16T14:16:27+00:00\",\"dateModified\":\"2012-06-16T06:22:13+00:00\",\"author\":{\"@id\":\"https:\/\/pixel-shredder.com\/blog\/#\/schema\/person\/7edd96381b085348824c519645d9b52e\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pixel-shredder.com\/blog\/#website\",\"url\":\"https:\/\/pixel-shredder.com\/blog\/\",\"name\":\"Paper Awesome\",\"description\":\"Ideas, musings, rantings and brainfarts from an up-and-coming Creative\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pixel-shredder.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pixel-shredder.com\/blog\/#\/schema\/person\/7edd96381b085348824c519645d9b52e\",\"name\":\"Mike DeVine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pixel-shredder.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3a0456208b9e5e03f4eef16c87817399?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3a0456208b9e5e03f4eef16c87817399?s=96&d=retro&r=g\",\"caption\":\"Mike DeVine\"},\"description\":\"Hey! I'm Mike. My goal in life is to use my skills in technology to make the world a better place; as such, I've gained experience in both the programming and artistic sides of digital development. I've tried to balance my work with a little bit of everything, from drawings and sketches to ActionScript. I figure the broader my knowledge and skills, the better I'll be able to work with others in specialized roles. Aside from playing video games, I try to keep my interests as broad as possible. There's no substitute for experience when it comes to good ideas, and so I try to soak up any new experience I can get- I never know when it may inspire me in my work. Journalism, electronics, inventing, landscaping, telemarketing- I've had experience working in so many fields it can be hard to keep track of it all sometimes. But it all inspires me in one way or another. Having an entrepreneurial spirit and an insatiable appetite for learning new things doesn't hurt either.\",\"sameAs\":[\"https:\/\/www.pixel-shredder.com\",\"https:\/\/twitter.com\/pixelSHREDDER\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Never Forget Your True Audience - Paper Awesome","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/","og_locale":"en_US","og_type":"article","og_title":"Never Forget Your True Audience - Paper Awesome","og_description":"Both THQ and Ubisoft have now learned a valuable lesson: The casual market may be good for a quick infusion of cash and a high initial ROI on a product, but in the long run it's the core gamers who will be carrying your bottom line across console generations. Ubisoft profits in 2012, 'core gamers' […]","og_url":"https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/","og_site_name":"Paper Awesome","article_publisher":"https:\/\/www.facebook.com\/PaperAwesome","article_published_time":"2012-05-16T14:16:27+00:00","article_modified_time":"2012-06-16T06:22:13+00:00","og_image":[{"url":"http:\/\/images0-focus-opensocial.googleusercontent.com\/gadgets\/proxy?container=focus&gadget=a&resize_h=100&url=http%3A%2F%2Fwww.blogcdn.com%2Fwww.joystiq.com%2Fmedia%2F2012%2F05%2Fubi.jpg"}],"author":"Mike DeVine","twitter_card":"summary_large_image","twitter_creator":"@pixelSHREDDER","twitter_site":"@PaperAwesome","twitter_misc":{"Written by":"Mike DeVine"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/","url":"https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/","name":"Never Forget Your True Audience - Paper Awesome","isPartOf":{"@id":"https:\/\/pixel-shredder.com\/blog\/#website"},"datePublished":"2012-05-16T14:16:27+00:00","dateModified":"2012-06-16T06:22:13+00:00","author":{"@id":"https:\/\/pixel-shredder.com\/blog\/#\/schema\/person\/7edd96381b085348824c519645d9b52e"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pixel-shredder.com\/blog\/both-thq-and-ubisoft-have-now-learned-a-valuable-l\/"]}]},{"@type":"WebSite","@id":"https:\/\/pixel-shredder.com\/blog\/#website","url":"https:\/\/pixel-shredder.com\/blog\/","name":"Paper Awesome","description":"Ideas, musings, rantings and brainfarts from an up-and-coming Creative","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pixel-shredder.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/pixel-shredder.com\/blog\/#\/schema\/person\/7edd96381b085348824c519645d9b52e","name":"Mike DeVine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pixel-shredder.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3a0456208b9e5e03f4eef16c87817399?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a0456208b9e5e03f4eef16c87817399?s=96&d=retro&r=g","caption":"Mike DeVine"},"description":"Hey! I'm Mike. My goal in life is to use my skills in technology to make the world a better place; as such, I've gained experience in both the programming and artistic sides of digital development. I've tried to balance my work with a little bit of everything, from drawings and sketches to ActionScript. I figure the broader my knowledge and skills, the better I'll be able to work with others in specialized roles. Aside from playing video games, I try to keep my interests as broad as possible. There's no substitute for experience when it comes to good ideas, and so I try to soak up any new experience I can get- I never know when it may inspire me in my work. Journalism, electronics, inventing, landscaping, telemarketing- I've had experience working in so many fields it can be hard to keep track of it all sometimes. But it all inspires me in one way or another. Having an entrepreneurial spirit and an insatiable appetite for learning new things doesn't hurt either.","sameAs":["https:\/\/www.pixel-shredder.com","https:\/\/twitter.com\/pixelSHREDDER"]}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3420,"url":"https:\/\/pixel-shredder.com\/blog\/microsoft-millennials\/","url_meta":{"origin":2668,"position":0},"title":"Microsoft’s Gaming Division: Changing Millennials’ Minds About “M$”","date":"May 21, 2012","format":false,"excerpt":"As it turns out, having an \"$\" in your name makes it a whole lot easier to be generous in paying for your mistakes, as evidenced by \"Micro$oft\"'s latest in a series of costly apologies to customers. When called out over a bug which disabled the split-screen multiplayer feature of\u2026","rel":"","context":"In "Gaming"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2664,"url":"https:\/\/pixel-shredder.com\/blog\/it-sounds-like-capcoms-looking-into-taking-on-dis\/","url_meta":{"origin":2668,"position":1},"title":"Capcom “Looking Into” On-Disc DLC Policies","date":"May 16, 2012","format":false,"excerpt":"It sounds like Capcom's looking into taking on-disc DLC content off of game discs altogether- which may seem like even more of a rip-off, as they're still charging full price for games with less content (locked or not), but it's actually a victory for the principle of game ownership. I'd\u2026","rel":"","context":"In "Gaming"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15295,"url":"https:\/\/pixel-shredder.com\/blog\/how-save-wii-u-3-simple-steps\/","url_meta":{"origin":2668,"position":2},"title":"How to Save the Wii U, in 3 Simple Steps","date":"May 27, 2013","format":false,"excerpt":"Let's face facts here: The Wii U's life so far has been an unmitigated disaster. Nintendo has struggled to sell the thing to consumers, third-party developers are hesitant to commit, and to top it all off, they seem to have had a time time convincing the public that their new\u2026","rel":"","context":"In "Gaming"","img":{"alt_text":"The Wii U is on life support","src":"https:\/\/i0.wp.com\/www.pixel-shredder.com\/blog\/wp-content\/uploads\/2013\/05\/WiiU.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3054,"url":"https:\/\/pixel-shredder.com\/blog\/origins-of-spyro-the-dragon\/","url_meta":{"origin":2668,"position":3},"title":"Neat: The Origins of Spyro the Dragon","date":"May 18, 2012","format":false,"excerpt":"These are some original concept sketches for Spyro the Dragon, from right before when the character became Insomniac's mascot, heralding in the era of PlayStation-branded 3D platforming games which continued on through the lifespan of the PS and PS2. See How Spyro The Dragon Evolved In These Early Sketches [Kotaku]\u2026","rel":"","context":"In "Gaming"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2669,"url":"https:\/\/pixel-shredder.com\/blog\/so-nvidia-looks-to-make-cloud-gaming-more-viable-a\/","url_meta":{"origin":2668,"position":4},"title":"How Will Nvidia’s Ideas For Cloud Gaming Affect The Still-Forming Market?","date":"May 16, 2012","format":false,"excerpt":"So Nvidia looks to make cloud gaming more viable as an alternative to local-based gaming through future products. I guess the question then becomes: are they going to license this technology out to third parties to run the cloud game services, or will they try and plant a flag in\u2026","rel":"","context":"In "Gaming"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2227,"url":"https:\/\/pixel-shredder.com\/blog\/a-gaming-landmark-transformed-videokotaku\/","url_meta":{"origin":2668,"position":5},"title":"I Used to Go to Chinatown Fair Back in The Day On City Trips. Great to Know It’s Back on It’s Feet Again","date":"May 8, 2012","format":false,"excerpt":"This morning, Kotaku video editor Chris Person and I took a trip to New York's Chinatown Fair, which reopened last Friday following a sudden closure last December. It doesn't look very much like the old Chinatown Fair. More\u00a0\u00bb","rel":"","context":"In "Gaming"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/posts\/2668"}],"collection":[{"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/comments?post=2668"}],"version-history":[{"count":4,"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/posts\/2668\/revisions"}],"predecessor-version":[{"id":3679,"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/posts\/2668\/revisions\/3679"}],"wp:attachment":[{"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/media?parent=2668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/categories?post=2668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixel-shredder.com\/blog\/wp-json\/wp\/v2\/tags?post=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Both THQ and Ubisoft have now learned a valuable lesson: The casual market may be good for a quick infusion of cash and a high initial ROI on a product, but in the long run it's the core gamers who will be carrying your bottom line across console generations. Ubisoft profits in 2012, 'core gamers' […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[65,4,3],"tags":[306,45,376,375],"jetpack_publicize_connections":[],"yoast_head":"\n