We don’t type “http://” in our browsers anymore, so why use “www”? Let’s make the traditional URL syntax sandwich more noticeable, by turning it open-faced.
Once upon a time, if you can believe it, web surfers who wanted to visit a site needed to enter in the entire URL into their browser before hitting Go. Not just the “www” prefix, but the entire line of a standard URL: http://www.sandwich.com/. Back in the nineties, browsers didn’t have autocomplete functionality, they didn’t have search engines built into the Address Bar, they only had barebones Bookmarking and History functions; they were primitive, to say the least.
Most importantly, the functionality known as “commercialization”, “.com”-ification, or “cannonicalization”, which allows browsers to essentially guess the remaining portions of a given URL based on trial-and-error, was in still its infancy. It was also extremely bandwidth-intensive on dialup modems of the day, making incomplete address entry unpalatable to users. More
As a consumer, I’m outraged; yet as a designer/ developer, I’m tempted to stand up and slow clap. Aussie online retailer Kogan has imposed a 6.8% tax on all purchases by visitors who view their site on Internet Explorer 7. Customers who do choose to visit Kogan’s site via IE7 are greeted with a blatant, slightly snarky popup explaining that if they proceed to make a purchase they will incur an extra 6.8% fee on their goods.
It’s actually a fairly ingenious way to get around having to deal with the grueling process of cross-browser compatibility for those who insist on using outdated software (or are too computer-illiterate to know better). More importantly, if Kogan’s idea catches fire and other sites begin adopting similar policies, that could potentially accelerate the glacial rate of adoption for new browser versions across the web- and with the exciting features of HTML5, WebGL and other new web tech moving painfully slowly towards mainstream adoption, I for one am excited to see someone finally taking a real stab at browser standards enforcement.
Besides, every browser’s updates are free, and for those too inept to figure out how to do it themselves, the site’s popup contains handy links to the latest versions of the most popular browsers, so the tradeoff between disrupting customer satisfaction and working with outdated technology is pretty well balanced in this case. And doesn’t it make sense to encourage everyone to update who still runs a browser not capable of doing so itself? There’s virtually no way that those who update from IE7 would see any meaningful drawbacks from a newer browser, at least not in the long run, and doing so just once makes the entire web an easier place to build for.
After all, a rising tide raises all boats (except, ironically enough, for Netscape Navigator).
A few days ago one of my old professors gave a shout-out to Clipboard, which she praised as having the functionality of Pinterest coupled with superior aesthetics and a broader feature set. Now I’ve never tried Pinterest as I’m not really big into sharing webpages in general; in fact I only really use my Tumblr for images and music. But my interest was piqued when she mentioned the unique way Clipboard had of grabbing live “clips”, i.e. articles, images, or videos or even complete chunks from a site by copying and pasting the site’s code, and then taking that clip and displaying it in an aesthetically pleasing “at-a-glance” view along with other clips. Throw in a tag-based cataloguing system for these digital clipboards, and you’ve got a robust brainfart collector there. More
Bethesda put out a free browser-based version of Wolfenstein 3D, proving once again that browsers are the (eventual) future of PC gaming. Now if only Google could get wider adoption of WebGL….