I’m not a big fan of G4. I appreciate the effort they put into the programming, but in all honesty I’ve never been able to overlook the brazen pandering the network makes to the stereotypes of its audience. It bugs the hell out of me that G4 feels that in order to maintain its audience it needs to lower the bar, not raise it. What if ESPN had taken that approach to legitimizing sports broadcast journalism? Conversely, what if instead of putting so much emphasis on objectifying women and emulating l33t-speak on-air, G4 focused its creative efforts on real investigative journalism, and on lifting the veil off the secretive and enigmatic industry they’re supposedly covering?

Don’t get me wrong- I understand the need for ratings, and the need to fill programming slots with more than just Cops reruns and hard news segments. But there aren’t ANY real news segments on G4. At all. That’s a world of difference from a network like ESPN, which has struck a fine balance between news programming like SportsCenter and less serious content like SportsNation and Pardon the Interruption. That’s why ESPN isn’t just watched by sports fans- it’s respected by sports fans.

Maybe if G4 respected its audience more, it would stop trying to grab the low-hanging fruit and put more of its energy into actually winning the respect of the 18-34 year-old gamer audience it tries so hard to capture.

Kevin Pereira Also Out At G4 [Blip]Kotaku

Two weeks ago, we reported that Adam Sessler had parted ways with television network G4TV. Today, popular Attack of the Show host Kevin Pereira said he is also leaving the network. [G4TV] More »

Dear Mitchum Deodorant: You’re sponsoring G4? I think you might be barking up the wrong demographic tree….